Print it and Protect it in the Digital Era
Are you including print as a part of your next social media or online campaign? If you aren’t, you are missing a valuable opportunity to capture information about your customers and prospects that will give you greater insight into their likes, interests and buying habits. Join us for a discussion that will offer designers and marketers insight into the exciting tools of the digital print revolution. We will highlight the latest printing trends and technology including variable QR codes, data driven variable imaging, and augmented reality where print becomes the super highway to the web. Learn how these tools create gateways for your customers and prospects to interact digitally with your brand and bring strong ROI when prospecting, as well as greater retention within your current customer base. Come on out and join this lively discussion that will surely set your creative wheels spinning!
Once you’ve learned about the new options for printing your work, stick around to find out how to protect it. In the second hour, attorneys Doug Verge and Dan Fink of Sheehan Phinney Bass + Green, PA will present a series of short vignettes featuring common situations they’ve encountered when dealing with copyright issues between creative individuals and companies. Each vignette will cover a particular copyright-related conundrum that clients often find themselves in, such as the nature of protectable works, the rights of holders, the importance of registration, fair use, infringement and remedies. Verge and Fink will also provide commentary and facilitate audience questions. Doug Verge also will do a brief presentation on distribution of goods and services, explaining the differences between franchising, licensing, and distributorship arrangements.
We are dedicated to providing accurate event information, however, we advise calling ahead to confirm dates, times, location, and other details.